Top 5 Health and Fitness Apps Performance in New Zealand for Q3 2023

During the third quarter of 2023, the top health and fitness apps in New Zealand displayed diverse trends in downloads, revenue, and active user metrics. Here’s a detailed look at the performance of these apps, based on data from Sensor Tower.

MyFitnessPal: Calorie Counter saw a generally positive trend in weekly revenue, starting at around $11.4K in late June and peaking at nearly $13K by the end of September. Downloads showed a steady increase, beginning at 1.2K and reaching approximately 1.6K by the end of the quarter. Active users fluctuated but remained robust, with numbers ranging from about 53.4K to 61K.

Strava: Run, Bike, Hike exhibited consistent weekly revenue, typically hovering around the $10K to $12K mark, peaking at $12.2K in mid-August. Downloads experienced a slight increase over the quarter, starting at 1.3K and ending at approximately 1.6K. Active users remained stable, fluctuating between 31.1K and 35.2K.

Flo Period & Pregnancy Tracker showed a significant increase in weekly revenue, starting at $10K and peaking at $12.4K in mid-September. Downloads varied, with a notable peak of 1.9K in mid-September. Active users saw fluctuations, starting at 55.3K and ending at around 51.5K by the end of the quarter.

Fitbit: Health & Fitness experienced a varied revenue trend, starting from $12.7K in late June, dipping to a low of $6.5K in mid-September, and then rising to $8.9K by the end of the quarter. Downloads remained relatively consistent, with a range from 0.8K to 1K. Active users showed some fluctuation but overall remained stable, ranging from 30.1K to 35.4K.

Headspace: Sleep & Meditation maintained steady weekly revenue throughout the quarter, ranging from $7.2K to $8.6K. Downloads showed a slight increase, starting at 0.6K and reaching approximately 0.7K by the end of September. Active users remained relatively stable, fluctuating between 3.9K and 4.2K.

For more detailed insights and data, visit Sensor Tower.